Social Media has for the past few years has been of growing in importance within the whole Business Marketing sector.
For some, the problem can come in knowing which element of Social Media needs to be sorted first?
Every Business will have a view on which Social Media platform is best for them. This could be down to it’s simply their most preferred option, or that they obtain results through their use of it.
Either way, it’s important to know that not all Social Media platforms will work for everyone. No matter how hard as a business you may try and buck the trend.
Which Social Media Platforms?
Below we’ll list the most used Social Media platforms for Business. Leaving it with you to decide if you need to sort any of them.
Do you Need to Sort a LinkedIn account?
As a business you’ll need to ask yourself if you need to sort out a LinkedIn account. The ideas and theories behind LinkedIn are primarily for Business Persons to utilise for Business to Business (B2B) purposes. There is a FREE version which allows provides less functionality that the PREMIUM version.
Within LinkedIn, the ability exists a the user to set up a personal profile as well as company pages. For each, as much detail can be inserted in an attempt to give the viewer the information they may seek, in connecting or engaging with you.
Also, you can upload your own written posts by way of installing confidence to users in you as being a voice of authority on the subject you write about and/or of the work experience you have.
LinkedIn has recently been purchased by Microsoft so presumably, changes will be on the way
Do you Need to Sort a Twitter account?
Twitter is viewed as being good for businesses, not only as a way for them to communicate with other like-minded businesses and people.
But also, via the use of twitter, it also enables the customer services of many businesses to deal with customer concerns and complaints in real time. Achieved by the company’s twitter usernames being included within the tweet being made.
Currently, the Twitter platform is not as busy and advert intensive as the likes of LinkedIn and Facebook but that’s not to say it will stay like that.
If you’re looking for a few lines to grab your attention, rather than reading reams of text then you’ll need to sort a Twitter Account, as you cannot go wrong.
Do you Need to Sort a Facebook account?
Facebook is the perhaps the most well-known Social Media Platform. The one which, to all intense and purposes serves individuals better than Businesses. It’s said that if as a Business, you deal ONLY with other Businesses then Facebook may not be the preferred option.
That’s not to say it may not provide some of the results you’d seek as a Business. It’s perhaps more suitable for those businesses that deal with the general public.
Facebook seem to regularly change things, which can be a right pain especially if you’re used to doing things a certain way. Although best known, they may have a few things they need to sort in order to appeal more to Businesses.
Do you Need to Sort a Google+ account?
Google+ is as the name suggests a Social Media Platform which belongs to Google. Strangely enough, it may not be as you’d expect a well-known platform.
Having gone through a number of redevelopments it’s still possible a far way from where Google envisaged it would be. Like other platforms, you can create Personal as well as Business Page Profiles. By doing so, especially Business Pages it can help and improve the appearance of a business within the search engines.