Digital and Litho Printing has a wide range of uses within Business Marketing. Only recently a few years ago Printing like anything was looked at as something which was relatively expensive.
Traditional Printing is known as Litho Printing, and it’s this method of printing which could work out costly for Short Runs. i.e. if only a very small amount of Quantities of Print were required.
Then as technology progressed something called Batch Printing became the rage. This effectively meant that if a number of Businesses wanted Small Print Quantities. All of their requirements would be Litho Printed within their own designated space within the same sheet of paper. Resulting in the dilution of Production Costs, thus, in turn, making the cost of the Printed Items cheaper for purchase.
Digital and Litho Printing you choose
The next phase for the Printing Industry came with the onslaught of Digital Printing. This in all essence was a form of better and more industrialised Photo Copying.
The result here being that even if one one Printed Item was required, it could be produced at a more cost effective rate.
In the early stages, the Print Quality was poor when Printing was produced via the Digital method. However, over the recent years, this has improved greatly.
Litho Printing, Batch Printing and Much of Digital Printing was often referred to when putting Ink on Paper. With something called Screen Printing being used as the method when Branding Promotional Items such as pens, keyrings etc.
Now as technology progresses the Digital Print method can now also undertake a majority of production needs for Promotional Items.
So, as a Business whenever you need to sort out some Digital and Litho Printing as a way to Market your Business. Remember, depending on what is required, more than likely get it done a price to best suit your pocket.